This campaign was developed to promote the Deals & Getaways packages offered by the Long Island Railroad, which offer customers discount rail and attraction tickets when bought together. With so much to do in Long Island why not get out there. The main issue to solve was how to make a government run mass transit heavy rail systems service enticing to people who want to have adventures. We used the typography and imagery in combination to create depth and excitement. To allow your eyes to wander through the ads in a 3-dimensional way. I worked coming up with the concept with the team and helped develop the look.