Come up with an image campaign that would remind people in San Francisco just how using BART can benefit their lives. Danny Glover was the perfect choice as he has long been a huge advocate of public transit and resident of San Francisco. This was a highly successful image boosting spot for the service. It generated a lot of buzz and increased ridership for a service that most people just take for granted. I worked to help come up with the idea, select and work with Mr Glover and I saw all aspects of the project through to the end.