It is hard to stand out amongst educational institutions. There are so many of these ads out there. But they all look the same. Nothing stands out. This college focuses on professionals wanting to enhance their skills while remaining in the workforce. My copywriter and I felt we needed something that was so different it would shake things up. So we rolled with the idea that adding to your current knowledge was a great way to fill your head – making this unique, memorable and impossible-to-ignore. We only got to run the two ads because the a part of the client got scared of the campaign. They said it might make people with Down Syndrome question if they were being made fun of. We felt as their marketing department did that it was non-issue. But their sales force overruled their marketing team and the campaign got crushed after these two ads. Always frustrating when you have an idea you believe in whole heartedly and they get crushed by those not bold enough to execute them.